Climate change is already disrupting supply chains, operations, and marketing budgets across industries. Those disruptions are driven by the fossil fuel industry, and the agencies that continue to promote it.
Your marketing and PR agencies help shape how the world sees your brand. If they’re also shaping fossil fuel reputations, that conflict of interest is visible to your employees, your investors, and your customers. Don’t hire the agencies who make your work harder.
Use the F-List to check current and prospective partners, then use our procurement guide to screen for fossil fuel conflicts before every agency decision.
Over 1,650 agencies around the world have committed to not working with fossil fuel companies. Our full list is searchable by country and specialty.
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Start a conversation. Ask your agency partner about their listed client – whether the contract is ongoing, when it ends, and whether they would consider not taking on any new fossil fuel work in the future.Â
Chances are the people you work with at the agency share your concerns. A conversation with a client carries real weight and can help agency staff raise the issue with their leadership.
Seventh Generation’s Decision Tree Tool maps out different scenarios, and how to approach each one.
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Not necessarily. The F-List is built entirely from public records, and we only publish what we can verify with at least three sources. Undisclosed contracts exist.Â
Ask your agency directly if they have a client policy that addresses fossil fuel work and if they would consider signing the Clean Creatives pledge. You can sign as a brand or client yourself, and then ask your agency to do the same. It’s one of the most direct signals you can send that fossil fuel conflicts of interest are a dealbreaker for your business.
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More than you might think. Fossil fuel major marketing represents less than 1% of global marketing spend. Your industry is probably spending more and agencies want your business. That gives you leverage to set terms that help decarbonize the marketing industry.
If you are a non-profit, charity, or a purpose-driven brand, consider how a fossil-fuel conflicted agency might be providing agency leadership with the reputational cover to justify its dirty work with Big Oil. Your presence on their client roster signals that their fossil fuel relationships are acceptable. (We wouldn’t say this if we hadn’t heard it before.)
For every type of brand, the business case is clear. Fossil fuels cause climate change and climate change is exacerbating supply chain pressures, operational disruptions, and financial risk across all industries.Drawing the line on agencies that enable the climate crisis is not just an ethical position, it is in your business interest.
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Update your briefs, RFIs, RFPs, or contracts to include some or all of the following:
The Seventh Generation case study walks through how they embedded these criteria into their procurement process, including the internal conversations, tools, and cross-department alignment to make it stick.
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Two steps: Sign the Clean Creatives pledge as a client and share your commitment publicly. It signals to your agencies, employees, and peers that fossil fuel conflicts of interest are a dealbreaker for your brand.
Then update your internal policy for service providers being fossil-free going forward. The Seventh Generation case study shows how one team did this from the inside.
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Share the ACT Climate Lab’s The Five Levers For Change: a Blueprint to Phase Out Fossil Fuel Advertising – a report Clean Creatives contributed to that provides clear guidance on engaging with stakeholders from finance, legal and compliance, the board, and internal culture and operations teams on this issue.
And connect them to us. We have agency leaders around the world who have been going through this process and offered to help their peers navigate it Email cleancreative@fossilfree.media.
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We have created a toolkit for anybody who works in procurement or hire agencies as part of their work. This toolkit will help ensure that you are able to put ethical decisions into practice at your organisation.
Procurement ToolkitOver 1,650 agencies in 60 countries have signed the Clean Creatives pledge covering everything from copywriting and PR to full-service marketing and creative. Is your brand already committed to fossil-free procurement? You can sign the pledge as a client too. Â
Every agency on the F-List has earned its place. F-Badges reveal the behaviors behind the listing, from repeat fossil fuel contracts and long-standing relationships to global reach and award-winning hypocrisy.
Previously recognized by Clean Creatives for exceptional commitment to providing creative cover for the fossil fuel industry.
Among the ten agencies or holding companies with the most documented fossil fuel contracts.
A fossil fuel contract appearing in public for the first time, uncovered by Clean Creatives.
One or more documented fossil fuel relationships.
This agency doesn’t have a fossil fuel client, it has several.
Part of a holding company with one or more agencies on the F-List.
First appearance on the F-List.
More documented fossil fuel relationships than in the previous F-List.
Maintained documented fossil fuel relationships for three or more years.
Is your agency on the F-List?
Creativity shapes what people believe, who they trust, and what they accept. Right now, Clean Creatives found 802 ad and PR agencies are using that power to protect fossil fuel polluters. Let’s use it for a safe climate future instead.
Search clean creatives 'F-list 2026' to see who's working with fossil fuel companies.
Find out who’s on the list: f-list.cleancreatives.org
