UK-based BLUE Communications built its public profile around environmental and ocean health, highlighting its work with decarbonisation, offshore wind and clients such as Netherlands-based GoodFuels. The agency was awarded “Best ESG Campaign” in the 2023 ESG Awards and has marketed that they help clients with “avoiding greenwash and ensuring ESG communications withstand scrutiny”. That sustainability positioning has since been removed from its website.
What BLUE’s public profile doesn’t mention is its longstanding Loyal to Oil relationship with Castrol, BP’s lubricants subsidiary, which the F-List shows has been active since at least 2014. This relationship involves BLUE working closely with Castrol in designing their marine and energy strategy, and supporting Castrol’s global brand and thought leadership in marine lubricants.
One of the world’s largest oil and gas majors, BP is responsible for the Deepwater Horizon disaster in 2010 – the largest marine oil spill in US history in which an estimated 134 million gallons of oil was spilled into the Gulf of Mexico over 87 days, killing 82,000 birds across at least 102 species and leaving a decades-long threat to marine mammal reproduction.
BP’s energy production is 99% from oil and gas.
Photo Credit: NOAA’s National Ocean Service
Every agency on the F-List has earned its place. F-Badges reveal the behaviors behind the listing, from repeat fossil fuel contracts and long-standing relationships to global reach and award-winning hypocrisy.
Previously recognized by Clean Creatives for exceptional commitment to providing creative cover for the fossil fuel industry.
Among the ten agencies or holding companies with the most documented fossil fuel contracts.
A fossil fuel contract appearing in public for the first time, uncovered by Clean Creatives.
One or more documented fossil fuel relationships.
This agency doesn’t have a fossil fuel client, it has several.
Part of a holding company with one or more agencies on the F-List.
First appearance on the F-List.
More documented fossil fuel relationships than in the previous F-List.
Maintained documented fossil fuel relationships for three or more years.
Is your agency on the F-List?
Creativity shapes what people believe, who they trust, and what they accept. Right now, Clean Creatives found 802 ad and PR agencies are using that power to protect fossil fuel polluters. Let’s use it for a safe climate future instead.
Search clean creatives 'F-list 2026' to see who's working with fossil fuel companies.
Find out who’s on the list: f-list.cleancreatives.org
