🧑‍💻 +111 agencies since 2025🆕 299 new agencies appear on the F-list👋 welcome to the f-list Alchemist Marketing Solutions🤝 1018 Independent contracts🌍 73 countries appear on the F-list📰 733 Clean Creatives exclusives🤝 303 Holding company contracts🏢 holding company with the most contracts: Omnicom🛢️ +9 fossil fuel clients since 2025🌍 region with the most contracts: EU🧑‍💻 agency with the most contracts: TBWA🧑‍💻 802 agencies appear on the F-list👋 welcome to the f-list Agence Neoclès🤝 1321 contracts appear on the F-list🛢️ fossil fuel company with the most contracts: Shell👋 welcome to the f-list Basis Technologies🛢️ 386 fossil fuel companies appear on the F-list🤝 +108 contracts since 2025

Agencies training children to switch off their lights while their client extracts billions of cubic feet of natural gas
  • ItalyItaly

Plenitude, Eni’s retail energy subsidiary and legally designated Società Benefit (Benefit Company) in Italy, worked with TBWA Italia, EY+MC Saatchi, Rossofilm on a campaign called “Goodnight Light.” The campaign is designed to teach children to stop leaving lights on at night in the name of energy saving. 

The campaign cites a 2025 study by DOXA which identifies three in four children aged three to nine are afraid of the dark and reframes that fear as an energy waste problem to be corrected through glow-in-the-dark stickers placed next to light switches.

At the same time, Eni is expanding its offshore gas developments in the Republic of the Congo, adding to its 86 billion cubic feet of gas production in the country, and facing a climate lawsuit by Greenpeace Italia and ReCommon.

Awarded the Crude Achiever badge in the 2026 F-List, TBWA is among the ten agencies or holding companies in the F-List with the most documented fossil fuel contracts with the earliest evidenced partnership commencing 25 years ago in 2001.

Introducing the F-Badges

Every agency on the F-List has earned its place. F-Badges reveal the behaviors behind the listing, from repeat fossil fuel contracts and long-standing relationships to global reach and award-winning hypocrisy.

F-LIST AWARD WINNER

Previously recognized by Clean Creatives for exceptional commitment to providing creative cover for the fossil fuel industry.

Crude achiever

Among the ten agencies or holding companies with the most documented fossil fuel contracts.

CLEAN CREATIVES EXCLUSIVE

A fossil fuel contract appearing in public for the first time, uncovered by Clean Creatives.

Loyal to oil

One or more documented fossil fuel relationships.

Fossil favorite

This agency doesn’t have a fossil fuel client, it has several.

Part of the machine

Part of a holding company with one or more agencies on the F-List.

F-List debut

First appearance on the F-List.

On the rise

More documented fossil fuel relationships than in the previous F-List.

Hot streak

Maintained documented fossil fuel relationships for three or more years.

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Creativity shapes what people believe, who they trust, and what they accept. Right now, Clean Creatives found 802 ad and PR agencies are using that power to protect fossil fuel polluters. Let’s use it for a safe climate future instead.

Search clean creatives 'F-list 2026' to see who's working with fossil fuel companies.

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