🛢️ +9 fossil fuel clients since 2025🆕 299 new agencies appear on the F-list👋 welcome to the f-list Brand Potential (formerly Positive Digital)👋 welcome to the f-list The Juju🌍 region with the most contracts: EU🤝 +108 contracts since 2025🧑‍💻 802 agencies appear on the F-list🧑‍💻 agency with the most contracts: TBWA🤝 303 Holding company contracts🧑‍💻 +111 agencies since 2025🤝 1018 Independent contracts🌍 73 countries appear on the F-list🏢 holding company with the most contracts: Omnicom📰 733 Clean Creatives exclusives👋 welcome to the f-list Godmother🛢️ 386 fossil fuel companies appear on the F-list🛢️ fossil fuel company with the most contracts: Shell🤝 1321 contracts appear on the F-list
Part of WPP

WPP MEDIA (Formerly GROUPM)

www.wppmedia.com

What we found

14

Contracts

+5 since 2025
14

Fossil Fuel Clients

Working with

SHELL TOTALENERGIES BP EXXONMOBIL CHEVRON OMV RWE GALP ULTRAPAR ENERJISA ÜRETIM TATA POWER MARATHON PETROLEUM CLP GROUP TENAGA NASIONAL BERHAD

F-Badges awarded

Crude achiever

Among the ten agencies or holding companies with the most documented fossil fuel contracts.

CLEAN CREATIVES EXCLUSIVE

A fossil fuel contract appearing in public for the first time, uncovered by Clean Creatives.

Loyal to oil

One or more documented fossil fuel relationships.

Fossil favorite

This agency doesn’t have a fossil fuel client, it has several.

Part of the machine

Part of a holding company with one or more agencies on the F-List.

On the rise

More documented fossil fuel relationships than in the previous F-List.

Contracts

Showing
Years of Partnership
Global Global WPP WPP Media (formerly GroupM) EssenceMediaCom, Greenhouse Group BV and Mindshare BP Castrol 2002 - 2025
Global Global WPP WPP Media (formerly GroupM) T&Pm, Wunderman Thompson, MediaCom and Wavemaker Chevron Caltex 2003 - 2025
Hong Kong APAC WPP WPP Media (formerly GroupM) Wavemaker CLP Group 2022; 2024 - 2025
Turkey MENAT WPP WPP Media (formerly GroupM) EssenceMediaCom Turkey Enerjisa Üretim 2015 - 2026
China APAC WPP WPP Media (formerly GroupM) Wavemaker ExxonMobil 2025
Portugal EU WPP WPP Media (formerly GroupM) EssenceMediaCom Portugal GALP 2018 - 2019; 2022 - 2025
Brazil LATAM WPP WPP Media (formerly GroupM) WPP Media Services Ultrapar Ipiranga 2023; 2025 - 2026
Global Global WPP WPP Media (formerly GroupM) Marathon Petroleum ARCO 2021; 2024 - 2025
EU EU WPP WPP Media (formerly GroupM) EssenceMediaCom Austria and WPP Media Romania OMV 2023 - 2026
EU EU WPP WPP Media (formerly GroupM) EssenceMediaCom Germany RWE 2024 - 2026
Global Global WPP WPP Media (formerly GroupM) EssenceMediaCom and Wavemaker Shell 2001 - 2026
India APAC WPP WPP Media (formerly GroupM) m/SIX Tata Power 2022 - 2023; 2025
Malaysia APAC WPP WPP Media (formerly GroupM) WPP Media Malaysia Tenaga Nasional Berhad (TNB) 2025 - 2026
Global Global WPP WPP Media (formerly GroupM) Wavemaker and MediaCom TotalEnergies 2021 - 2026
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Every share puts the F-List in front of the people who can change the industry, from creatives and agency leaders to the brands that hire them.

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Creativity shapes what people believe, who they trust, and what they accept. Right now, Clean Creatives found 802 ad and PR agencies are using that power to protect fossil fuel polluters. Let’s use it for a safe climate future instead.

Search clean creatives 'F-list 2026' to see who's working with fossil fuel companies.

Find out who’s on the list: f-list.cleancreatives.org

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Introducing the F-Badges

Every agency on the F-List has earned its place. F-Badges reveal the behaviors behind the listing, from repeat fossil fuel contracts and long-standing relationships to global reach and award-winning hypocrisy.

F-LIST AWARD WINNER

Previously recognized by Clean Creatives for exceptional commitment to providing creative cover for the fossil fuel industry.

Crude achiever

Among the ten agencies or holding companies with the most documented fossil fuel contracts.

CLEAN CREATIVES EXCLUSIVE

A fossil fuel contract appearing in public for the first time, uncovered by Clean Creatives.

Loyal to oil

One or more documented fossil fuel relationships.

Fossil favorite

This agency doesn’t have a fossil fuel client, it has several.

Part of the machine

Part of a holding company with one or more agencies on the F-List.

F-List debut

First appearance on the F-List.

On the rise

More documented fossil fuel relationships than in the previous F-List.

Hot streak

Maintained documented fossil fuel relationships for three or more years.

Every share puts the F-List in front of the people who can change the industry, from creatives and agency leaders to the brands that hire them.

Share the message

Is your agency on the F-List?

Creativity shapes what people believe, who they trust, and what they accept. Right now, Clean Creatives found 802 ad and PR agencies are using that power to protect fossil fuel polluters. Let’s use it for a safe climate future instead.

Search clean creatives 'F-list 2026' to see who's working with fossil fuel companies.

Find out who’s on the list: f-list.cleancreatives.org